Colgate Sensitive Instant Relief Toothpaste starts blocking sensitivity pain instantly*. With its unique Pro-Argin technology, this sensitive toothpaste will give you instant* relief from sensitivity as it helps to seal and repair the sensitive areas of your teeth (with continued use twice a day). This toothpaste prevents sensitivity coming back by building a protective barrier that acts like a seal against sensitivity. The toothpaste for sensitive teeth also has a low abrasive formula to gently remove stains to help restore the natural whiteness of your teeth, leaving you with a bright smile. Using this sensitive toothpaste continuously twice a day, will give you clinically proven lasting relief for 8 weeks.**
*For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.
**For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth.
